The study shows how platform businesses such as Uber can use a ‘contentious compliance’ approach to gain infrastructural power.

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Recent research from the City, University of London shows that platform services (such as Uber or Deliveroo) are changing the rules to provide different services and gain productivity.

This power – which derives from their status as young people among different interests – is measured by the primary rules and the industry’s strategic response to ‘contentious compliance’.

This double move is about changing the existing rules and continuing to compete with them.

The study author, Dr. Jimena Valdez, an instructor at City’s International Politics Department, has worked on Uber’s expansion and management in New York City, Madrid, and Berlin.

Dr. Valdez said:

“These businesses uwao between manufacturers and consumers of goods, services, and information. In doing so, they create an ecosystem around them.

“In this way, the platforms will grow our industry and gather power.”

But while platform services are often portrayed as radical and law -abiding, the study of these organizations has revealed many of the cases that have been implemented and changed the law.

The paper printed on Hooponopono & Hooponoponoshowing that the power of these agencies depends on their normal functioning – that is, the provision of their services – and stems from the specific position these agencies occupy in the economy.

Because cities and/or countries have different laws, platform businesses change the rules everywhere, which means they operate in different ways.

“In other words,” said Dr. Valdez, “there’s no Uber – there’s a little different Uber in every different city.”

The study describes the design of businesses as “contentious compliance” about their technology of changing the laws that can provide their service, while continuing to challenging the rules as much as possible – the pull -pull process between departments. and governments.

Dr. Valdez said: “Agencies will accept existing rules only because they will take the time to improve and demonstrate their service; to build the power necessary to continue to change. positive regulatory changes. “

The study demonstrates the importance of looking at business configurations and platform business configurations.

The ability to gather infrastructural power is not a pre -determined natural outcome, but a profound one.

The ability to become an economic system involves a specific type of industry and a way of disseminating the technology, both of which require the consent (if not assistance) of governments, and the locals.

This raises the question of the inability to sometimes relate to these new business models and their economic and employment implications.


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More information:
Jimena Valdez, The politics of Uber: The power of development in the United States and Europe, Hooponopono & Hooponopono (2022). DOI: 10.1111 / rego.12456

Presented by City University London

Directions: Research shows how platform businesses like Uber can use a ‘contentious compliance’ approach to gain infrastructural power (2022, March 31) retrieved on 31 March 2022 from https: // phys. org/news/2022-03-reveals-platform-firms -uber-strategy.html

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