Instagram’s latest attempt to make it easier to support traffic via hashtags – TechCrunch

Instagram is trying a new feature that will make it easier for users to identify and support social media topics through hashtags, the company announced on Monday. Now, when you search for specific hashtags related to certain social movements, you have the option to support them through new options.

When you get to a hashtag page, you can select “Add” to learn more about the move. There is a “Spread the Word” button that allows you to share the hashtag page with your friends via a DM. According to the company, it will be easy to increase awareness of these causes through the “Create a Fundraiser” button that can be used to start raising money for a cause.

“Today, we’re starting to test a new model to help people find and support lifestyle movements on Instagram,” the company said in a blog post about the announcement. . “Hashtags have become a place where people find new reasons to support on Instagram, and now that you’re looking for specific hashtags related to certain movements, you have the option to support them. .People often go to Instagram to hear their voices, raise awareness and engage with the community.They want to support the teachers they hear on Instagram and they are always looking for new ways to do so. do so, it will be easier for these newcomers to do so.

The company is rolling out a new feature to select hashtags related to popular movements on Instagram, including #BlackLivesMatter, #womensrights and #climatecrisis. Instagram said it has consulted with several organizations, including the NAACP, GLAAD, AAJC, Hispanic Heritage Foundation and Illuminative to select the first list of hashtags. Instagram plans to continue working with companies to improve the brand.

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