Different generations go on the journey – more and more younger generations to come. They have different values, different values, and a different perspective on what they want to gain from their journey.
These changes aren’t easy to keep up with – but they’re key to meeting the successful needs of travelers.
We met 33 great numbers about Gen Z and his way of going—But first, let’s look at the creator of Generation Z.
What is Generation Z?
Generation Z – abbreviated as Gen Z – refers to the generation born between 1997 and 2012. This age group can be converted to a variety of age groups, the oldest being 25 this year and the youngest being 10 years old.
Gen Z was the first to be born in kamaaina level in the digital age, and is generally known to be the next generation with intuitive intelligence for all kinds of technology. Going beyond the internet, the insane growth in the world of technology, and high -tech knowledge help to change the values of customers, expectations, and travel trends.
Gen Z is changing the way we travel – focusing on their unique interests is an important factor in understanding the future of the travel and tourism industry.
According to the European Travel Commission, young travelers are more likely to:
- Go back and increase the value in places over time
- Discover new places
- Incorporate technology into their journey
- Have personal cultural interests and provide places for them to visit
Generation Z is great for tour operators of all backgrounds to consider – check the stats to describe their journey.
Gen Z: the new generation of adventurers
Generation Z is a great think about the tourism industry as they move into becoming an important market segment. Let’s take a look at their plans, book, and organize the trip.
- Gen Z travels an average of 29 days a year (Hotelmize).
- 72%of Gen-Zers are planning or thinking about splurging on a major holiday trip in 2022, followed by Millennials (68%), Gen-Xers (60%), and Boomers (51%) (Avail).
- 51% of Gen Z travelers plan international trips and 37% of them plan for home vacations (Hotelmize).
- 56% of Gen Z travel to visit family (Condor Ferries).
- 40% of Gen Z vacationers relax and avoid stress (Condor Ferries).
- 65% of Gen Zers voted ‘go and see the worldthe best way to spend their money (Telus International).
- Experts make the decisions even though more than eight out of ten Americans Gen Z and Millennial travelers are looking for independent information for their next trip (Expedia).
- Eighty -one percent of Gen Z count money as a factor when making their decision, compared to only 57% of Condor Ferries.
- Gen Z travelers spend about 25% of their travel money on planes (Condor Ferries).
- 42% of American Gen Zers – in general – say they communicate with their phone more than people (European Travel Commission).
- 90% of Gen Z said their international travel decisions were influenced by the media (Condor Ferries).
- About six out of ten Gen Z travelers use their phones for travel promotion and research (Expedia).
- The telephone is the most important tool for Generation Z when researching, booking, or completing trips (European Travel Commission).
- Gen Zers are very demanding when it comes to personal service and the right to think ‘know howby the companies they buy from (European Travel Commission).
- Gen Z (37% more) are more likely to book a flight from a travel agency or travelers after receiving a personal notice (European Travel Commission).
- A review of Gen Zers’ booking systems reveals a clear need for the use of European Travel Commission (OTAs).
- Among Gen Z, the main reasons for choosing a trip were value for money (47%), availability of low -cost flights (45%), and safety and security (42%) (Travel Agent Central).
Residence: Gen Z combines budget and beauty
When they found a place to stay on their trip, Gen Z was happy nice sleep of the night.
- While Gen Z has a lot of financial involvement, their lifestyle is different. High-end (4-5-star) hotels were preferred by Gen Zers when it was listed against the low cost of airfare (European Travel Commission).
- In Asia Pacific, Gen Z visitors are the fastest growing group of visitors for Airbnb Experiences, recording visitors in the country growing more than 3x year-on-year (Airbnb).
- In comparison to the planes, luxury is seen as an opportunity for personal pay by Gen Zers. Although travel is seen as a route from A to B (European Travel Commission).
Gen Z travels to a post-pandemic world
The disease stopped everything that went by. Now things are slowly returning to normal,
- 71% of Gen Z plan to travel again – or the same amount – in 2022 (Avail).
- Nearly two -thirds of Gen Z will develop ‘retribution journey‘—The journey to end lost time – after an illness (Expedia Group).
- Gen Z is more flexible than Millennials when it comes to COVID safety regulations on the go (Hotelmize).
- The cancer patient, Gen Z, who has traveled before Covid-19, is the head of the return journey and is playing a key role in rebuilding the do. (Expedia Shortcut).
A new generation of business travel
With new generations come new values and ideas – Gen Z is no different. In fact, economic decisions are a defining feature of this generation and guide its travel decisions.
- More young travelers than older generations are considering sustainable travel options (Expedia Group).
- Gen Z is more worried about continuity than previous generations when it comes to travel. 56% said they would like to live in green homes or ecosystems, and 60% will be looking for more environmental transportation when they arrive (Telus International).
- 54% of Gen Zers said they were willing to pay higher prices to use a travel service that demonstrates environmental responsibility, compared to 48% of Millennials (Telus International).
- More than 40% of Gen Zers would agree to tax or reduce the number of planes for private travel (European Travel Commission).
- Two out of three Gen Z Americans are looking for a company where they can book a trip to capitalize on diversity and inclusion (Expedia Group).
Gen Z vs Millennials: Some big differences
Gen Z is often compared to their younger brother – Millennials (born between 1981 and 1996).
Gen Z has left the Millennial individualist generation with a strong desire for a collective organization – we can see their journey.
- Gen Z and Millennials agree that spending is the most important factor when planning a trip (Hotelmize).
- Gen Zers plans to spend more money on travel plans than any other generation by 2022, with 72% of them saying they plan to spend the same, or more, than before. or Covid-19 (Avail).
- Unlike Millennials who are more open to combining business and pleasure, Gen Z is more interested in keeping work away from their vacation (Hotelmize).
- Gen Z is more flexible when it comes to considering the COVID-19 safety rules and does not allow medical complaints to interfere with their travel abroad (Hotelmize).
Understanding Gen Z is key for the future of the journey
Preparing for future changes is a key factor in providing quality travel services. Whether it’s New York or New Delhi – Gen Z’s job is different.
The power of a strong media team, good network communication, and a personal approach to customer service and support cannot be underestimated when working with Gen Z.
It’s not about where you go, after all – the trip is important.