COVID-19 disease has changed lives as we know it, with the business world we are used to. Long office hours have been changed for remote work, online events have been changed in Zoom meetings, and traditional work clothes for sweatpants and goggles have been changed.
These global changes came quickly and the world changed. Fortunately, the borders were removed and the flow of grain was smooth. Now, the question is whether we should go back to the old way of sitting face to face.
We harvested 30+ of the most recent virtual event statistics describing the future of virtual events. Find out what your employees – and the other businesses you work with – think about how to keep the business online.
What do people think about virtual events?
Giant events boomed during illness – and as if they were there to stay.
People are rapidly changing to the new way of doing business, and virtual meetings are an important part of every day business. In fact, virtual events have seen an increase of 1000% since the coronavirus hit the news.
Let’s take a look at what people think about the two -year virtual events in the hospital:
- 75% of registered event organizers expect to host virtual events by 2022. However, 78% want to return to human events when safe to do so (Respiray).
- By 2022, 40% of events are expected to take place online (99Firms).
- According to a study among global manufacturing customers, Virtual events are expected to increase by 5% in 2022 (Statista).
- Hybrid events will continue to increase, as about 30% of global trade shows in 2021 will be a combination of distance and person (Statista).
- 62% of event planners will continue to entertain visitors online by hosting hybrid events by 2022 (vFairs).
- 45% of B2B customers in the U.S. and Canada say live streaming is the most important virtual gift for their events in 2022. 38% said it is a live streaming event. and 37% reported having good diagnostic times (Statista).
Traveler engagement and event experience
During illness, conferences, summits, and other virtual events are a substitute for human conferences, web events, and critical physical events.
The data and statistics show that the business world wants to return to human activities. Let’s take a look at what’s going on in virtual events, why they’re going, and the major travel stats we need to consider moving forward:
- The unreported average of virtual events is 35%, a small one high before human events (Marketic).
- Over 80% of people participate in virtual events for educational reasons (SocialMediaHat).
- The most important reason to get involved in virtual events is the website – it’s the number one reason people go to social events (SocialMediaHat).
- 46% of event vendors said the main goal of virtual events is to increase lead generation and nurturing (Markletic).
- 68% of B2B customers refer to live events assist in the creation of the most important leaders (Sales Notice Board).
- On average, people who went online watched 68% of about 20 minutes or longer (Bizzabo).
- About 68% of those who went review information from events they attended (Vimeo).
- The two biggest problems when it comes to virtual events the connection and interaction of the people (Markletic).
- Technology problems affect 38% of customers when hosting virtual events (Markletic).
- 4% of virtual event retailers say the average price for each item is between $ 500 – $ 1000 (Markletic).
Are webinars coming up?
Webinars – seminars that are conducted online – have become popular during illness, but they have proven to be a long -lasting one. In fact, more than 83% of American consumers find webinars relevant to leadership, creating new customers, and gaining sales, and 45 % thinks it is the best of the demanding concepts.
Compared to other virtual events, webinars actually have good conversion rates. Plus, they prove to be very effective when you consider the metrics the leads get in the cost of the webinar.
Let’s take a look at some key points that show us the benefits of webinars:
- On average, webinars run between 500-1,000 leaders (Zippia).
- The average conversion rate per webinar is 55% (Zippia).
- By 2020, the global webinar market size has reached $ 1.57 billion (Zippia).
- More than 50% of B2B employees they watch weekly webinars (Thrive My Way).
- According to customers, looking at the application is the model for the webinars they are most interested in (Thrive My Way).
- With about 57% of customers saying they host more than 50 webinars each year, this number is likely to increase with more people working remotely (Zippia).
- Up to 15% of sign -ups for webinars come through social media platforms such as Facebook, Twitter, and LinkedIn (Thrive My Way).
- Usually, Webinars get 40% to 50% of the attendancebut up to 45% of comments are received within 10 days after the webinar (Thrive My Way).
- 91% of customers who use webinars see them as an important and critical part of their marketing strategy (Growth Marketing Pro).
- Webinars are great for sale—2% and 5% of those who came to buy right after a webinar (Zippia).
- As many as 73% of those who come to the B2B webinar become a webinar – it will be one of the best webinars out there (Zippia).
Zoom: navigation for virtual events
Zoom and other video conferencing have seen a significant increase in use from the disease. Zoom meeting minutes increased from 101 billion to 2.6 trillion within three months. Zoom now estimates that it hosts 3.3 trillion minute meetings a year – which we all do.
This virtual reality platform is used in the business world and in people’s daily lives – 89% of users use it for practical purposes, and 63% use it to communicate with family and friends. However, let’s take a look at the impact of event technology, and how it evolved during the crisis of the disease and beyond:
- Zoom had a significant revenue jump from $ 21.7 million in 2019 to $ 671.5 million in 2020 (Web Tribunal).
- Zoom is one of the fastest growing programs in 2020 and 2021, with 2900% growth of strong corporate members (Matthew Woodward).
- Zoom’s revenue for 2021 increased 326% year -over -year from $ 2.7 billion (Matthew Woodward).
- The platform is available in 90 countries and more than 65,000 companies and organizations use it (Web Tribunal).
- The platform has over 500,000 professional customers (Backlinko).
- As of December 31, 2019, there are 10 million companies per day. As of April 21, 2020, there are 300 million (Matthew Woodward).
- During illness, 56% of surveyed employees reported on camera during meetings for 1 to 3 hours a day, with 30% reporting at high levels, and up to 8 hours per day (Virtira).
- It provides 1000 group members with its largest group to add (Zoom).
- 55% of high -end retailers ($ 100,000 +) started with a free trial of an employee (Zippia).
- It was reported that 33% of the respondents were professional or professional and used cameras for all the meetings and another 28% reported that they were in the meeting leader (Virtira).
- During illness, Zoom provides free services to 125,0000 schools from 25 different countries (Zippia).
- 92% of companies continued to host virtual and hybrid events after the start of physical events (Splash).
- Nearly half of the professionals work remotely (49%), which translates to 32 million people, reportedly. height of fatigue as a direct result of many video calls on a daily basis (Vitira).
- The researchers found that women reported a “higher” level of Zoom fatigue than men. Among the 10,000 researchers, about 14% of women reported themselves feeling overwhelmed or extremely tired after video conferences compared with 5.5% of men (CBS News ).
- 37% of respondents reported that having a nap during video conferences helped them reduce loneliness (Virtira).
Virtual or face -to -face: how do employees feel about the new standard?
In times of illness, virtual events are the only way to organize corporate events and online activities – two essential for building and maintaining new business relationships. However, now that the planes are open and the handshakes are back on the table, people really want to enjoy the face -to -face relationship again.
Here are some key figures that explain how people feel about the virtual and human industry.
- 64% of people think the key is trust in human relationshipswith 53% saying they rely on in -person sales rather than online (TravelPerk).
- In a survey conducted in 2021, 60% of employees said the best way to learn is through peer pressure (TravelPerk).
- 40% of those who participated in the study reported that their group had not discussed any post-pandemic knowledge (McKinsey).
- 47% of those who took part in the study agreed that a lack of awareness or planning for action after an illness made them anxious or anxious (McKinsey).
- 56% of 16-24 year olds report their concern about mental illness while working from home – compared with only 11% of 55 -year -olds (TravelPerk).
- 21% of employees will continue to work long -distance work after a chronic illness, and 38% expect a combination of remote and office work (Canva).
- 53% of respondents say their business needs life -saving meetings (TravelPerk).
- The HR industry does not survive without human meetings, according to 67% of those surveyed (TravelPerk).
- 60% of employees agree to prepare for in -person meetings before they work online – this is a clear indication of the impact of each type of meeting (TravelPerk).
- 19% of introverts choose not to return to the office (Canva).
- 40% of those surveyed said that business travel is important to them when they are looking for a new job (TravelPerk).
- 77% of employees feel that working through illness is more difficult than ever before, and 84% feel that they need new and improved technologies to work together ( Canva).
There are virtual events to live
The design industry is an important choice and it is important to move forward, but it doesn’t just leave the option for design design.
Virtual private events have been shown to have a high event ROI from a low event budget. While the ticket price is much lower, virtual events can increase event bookings and are not constrained by venue boundaries.
Physical events, on the other hand, have proven to have better results in the form of sponsorship – brands want their brand and products to be real life rather than slippery. a show. There is also greater interaction between stakeholders, benefits for leadership, and increased customer engagement.
There are virtual events to live – whether it’s webinars or hybrid events. However, there is a desire to return to face -to -face events as well ancient Kind of business.